Leaders in canned tuna and anchovies
1 de March de 2020
Another year on, we are consolidating our position as leaders in the tuna and anchovy sales market and we finished off 2019 with some of our best results, remaining at the head of the sector in Spain.
Market leaders in canned tuna and anchovies
The figures for 2019 rose to 73,112 million Euros. Almost half of that figure, 31,638 million Euros, was generated in Spain and 21,062 million Euros in Italy. Our Director General, Igancio Corral, highlights the turnover from the last financial year as “a very positive year for the group. We got good results in our two main markets: Spain and Italy.”
Backing their own brand
In addition, data demonstrates consumer trust, with more than half of sales, in total, 40,677 million Euros compared to 32,436 million Euros obtained by the distributor’s own brand. “We chose to go hard, backing our own brand and we invested around twenty percent in this, with specific PR campaigns,” assures Corral.
Regarding the sale of anchovies, we remain ahead of our competition, with a value share of 10.2 and 7.2 volume share. This means 302,606 kg in the market and 10,798,210 Euros of sales. With tuna, the figures have increased to reach a value share of 13.6 and a volume share of 13.2, meaning a volume of 1,100,179 kg and 15,977,860 Euros in sales.
In Peru, we have strengthened the chain of value with a new partner who can guarantee us better quality and fishing sustainability. “We are leading the certification process for Certified Sustainable Fishing (MSC) for the Peruvian fisheries in our clear bid for sustainability,” highlights Corral.
Upturn in consumption of canned fish.
As indicated by the Kantar Worldpanel consultancy in its study, consumption of canned fish rose again among adult consumers, the biggest fans of this food and canned goods became a staple in our main dishes. This boost has encouraged our growth, particularly concerning tuna, where the firm has gained market share in jar format. “Our growth is continuous for anchovies and we have also gained market share, although more moderately. Premium brand development has been influential, and its growth trend is sustained,” adds our Director General.
In the standard for the exclusive brands, the Italian market has been very good for us this year. “We are the brand that has grown the most in the Premium segment in this country.” One of the key factors to achieve this was innovation in new formats, particularly new biodegradable packaging that has worked exceptionally in the market. “The anchovy market has also been developed, although the base is smaller,” he adds.
Backing sustainability
2019 will be remembered as a before and after for us as we obtained the environmental certification as a B Corp sustainable company. This is an international seal that recognises and guarantees companies’ sustainable and environmentally friendly practices. “It was a particularly important year for us, and we are especially proud of getting this qualification.” It took us three years of intense work to be awarded this seal. “This is just the start of a very long road in a strategic bid for sustainability,” hints Ignacio Corral.
In fact, one of our bids for 2020 is to continue developing new sustainable and environmentally friendly methodologies. Our challenges also include strengthening the brand in Spain and in Italy as well as consolidating our work in the anchovy market as world leaders.